Blog post

When is a PIM solution a good investment?

November 13, 2024

Are you or your team managing complex product data across various sales channels or handling ever-growing product catalogs? If so, you’re not alone - and a solution might be just around the corner.

Businesses often need solutions that enhance efficiency, maintain data consistency, and support seamless scalability. A PIM solution could be that game-changer, offering benefits like streamlined workflows, improved data accuracy, and support for business expansion - all while potentially reducing long-term operational costs.

However, implementing a PIM is a substantial investment. Before jumping in, it’s essential to consider both the upfront costs and ongoing maintenance expenses against the potential for long-term gains. With the right PIM, businesses can reduce the need for manual data management, cut down on custom development requirements, and enable easier adaptation to new channels or market changes.

In this post, we’ll break down the most important factors to consider when evaluating the cost-efficiency of a PIM solution. We’ll cover everything from initial investments to savings on custom development, scalability, and adaptability improvements. With a clearer understanding of these key considerations, you’ll be better equipped to decide if a PIM solution is a good investment for your business.

Firstly, understand the general costs

When determining whether a PIM is a good investment, one of the primary considerations for any business is overall affordability. Implementing a PIM solution can be a major efficiency booster for managing product data across multiple channels, but it does involve both initial and recurring expenses.

Initial implementation costs

First, let's start with the initial implementation costs. These costs include configuring the PIM system to meet your uniquerequirements, such as customization to align with your business processes, defining data structures, and accuratelymapping existing data into the PIM system. They also include integrating the PIM with existing systems in your arsenal, such as e-commerce platforms, ERP systems, or CRM software.

Implementation costs vary depending on the complexity of your product data and the number of systems involved.

Recurring expenses

Beyond the initial setup, there are recurring costs associated with maintaining a PIM solution. These include monthly licensing fees and additional costs from optional add-ons that enhance the PIM’s functionality.

As an example, in the case of Struct PIM, we have the following add-ons that each come with a transparent monthly license cost added to the base license fee: 

Other additional consumptions may include the need for additional users, languages or test environments.

Ongoing development & maintenance costs

Once your PIM solution is up and running, there might be ongoing development and maintenance costs to consider. As your business grows or your product catalogue evolves, you may need to make updates to your PIM to support new data fields or enhance integrations, the ladder of which will typically result in development costs. 

The extent of these maintenance costs will depend on the complexity of your system and the specific requirements of your industry. And of course which PIM solution you’re running on. In the case of Struct PIM, the ongoing maintenance costs are pretty much non-existing and will mostly cover maintenance work on any custom integrations you might have.

Secondly, consider the savings on custom development

Another key factor in assessing the value of a PIM solution is its potential to reduce custom development costs.

Custom-built PIM systems often require recurring updates and maintenance, leading to high ongoing expenses. Struct PIM, however, is designed with flexible no-code data modeling abilities. This allows businesses to handle most product data requirements directly within the PIM system, minimizing the need for costly developers.

While there may still be occasional costs associated with updating or refining existing custom integrations - depending on how you’ve built your integrations - these expenses are generally far less than those for developing and maintaining a custom-built PIM solution. Struct PIM also integrates easily with ERP, CMS, and e-commerce systems, cutting down on the hassle and cost of complex connectivity.

Over time, using a flexible PIM solution like Struct PIM can yield significant savings by reducing dependence on external developers. This enables businesses to allocate more resources to growth-oriented initiatives rather than maintaining custom data solutions. Overall, a well-designed PIM not only cuts down on custom development costs but also increases operational efficiency, supporting a faster return on investment.

Altogether, these benefits contribute to a faster return on investment!

Lastly, envision potential future gains through increased scalability

Scalability is one of the major benefits of investing in a PIM solution, but sometimes also the hardest to assign a specific value to. However, the long-term impact on your business growth can be significant.

Scalability is dynamic, shaped by your businesses unique goals and growth ambitions. It really comes down to figuring out just how much more efficient your business will become with a powerful PIM solution that comes with built-in, no-code data modeling abilities.

Consider the following questions:

How quickly will your business be able to adapt to changes to the product data scopes?

With a powerful, scalable PIM, you can respond faster to market demands and stay competitive.

How many scalability levers can your business pull?

For instance, imagine these scenarios:

Entering new markets

Is your business ready to quickly adapt your product data for new markets?

With a scalable PIM, adapting product data to match the requirements of various markets is quick and easy. You can ensure compliance and consistency without technical bottlenecks holding you back.

Adapting to new languages

Is your business ready to quickly adapt your product data for different languages?

With a scalable PIM, adjusting product data for multilingual markets. This scalability ensures your product information is accessible and clear to customers across language barriers, allowing for smooth expansions.

Adding new product lines or categories

Can your business quickly expand its product offerings in response to shifting demands?

With a scalable PIM, adding and organizing new product lines and categories becomes effortless. This makes it easier to respond to market changes and support growth.

Launching time-limited products

Are your business prepared to launch time-limited products line without any hassle?

With a scalable PIM, you’ll be able to adapt quickly for time-limited product releases, saving time and resources.

These scalability levers enable your business to adapt swiftly to market demands, seize new opportunities, and stay competitive in the market.

Conclusion

In conclusion, determining if a PIM solution is the right investment requires weighting its costs and the potential long-term benefits it could bring your business. A strategically chosen PIM solution does more than just centralize product data- it also cuts down on the need for custom development and provides a strong foundation for efficient operations. 

Beyond immediate efficiency gains, a PIM solution can also be the foundation in supporting growth and scalability. With built-in adaptability, it allows your business to expand into new territories, launch new products, or add new product lines with far less problems. Additionally, the ability to manage multilingual content becomes much simpler, allowing your business to connect with a broader audience without the need for costly custom-built tools.

Investing in a PIM solution can be a powerful choice if your business is ready to prioritize streamlined workflows and data consistency as foundations for growth. While the initial costs may appear high, the potential for long-term ROI through reduced development needs, quicker product launches, and smoother market expansion often outweighs these initial expenses.

Use these considerations as a foundation for evaluating your options, and you’ll be well-prepared to determine if a PIM aligns with your businesses goals.

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