Blog post

AI-powered content generation – the right way – with Struct PIM’s AI Assistant

June 30, 2023

With all the recent rage about AI & Chat GPT, we knew right from the start that we wanted to tap into this powerful technology.. and we knew we wanted to do it fast.

However, we also wanted to do it in the most ideal way possible.

So, while developing the AI Assistant, we did a lot of research.

We interviewed Struct PIM clients and power users and spent lots of time and energy into making sure that we integrated this powerful technology in the most ideal way possible.

A few weeks later AI Assistant was born and released as an add-on to Struct PIM clients.


So, what does it do?

In short, it comes with three super powers:

Super power 1:
The ability to automatically generate product descriptions, category descriptions etc.

Super power 2:
The ability to do it in bulk - across even hundreds, heck, even thousands of products at a time

Super power 3:
The ability to automatically translate product descriptions to any language


Why is it different from competing solutions?

Before we get into this, let’s first talk about your alternative options when it comes to unlocking AI-powered content generation for ecommerce.

Surely, you can always use Chat GPT directly on chat.openai.com.

But in order to produce high quality AI-generated product descriptions on a consistent basis it’s extremely important that you're attentive to all the variables that go into this.

Things like:

- Prompt engineering

- Consistency with specific instructions in your prompts

- Consistency with style and tone of voice

- Managing and keeping track of prompts to better evaluate their respective outputs

It’s getting to the point where it’s a science of sorts to use Chat GPT efficiently especially when there’s a need for consistency or scale.

Sure.. it’s fun to work with Chat GPT on isolated use cases or projects. You should definitely keep doing this in your day to day work.

But generating high quality content at scale, across hundreds, perhaps even thousands of products simultaneously is a whole different ball game.

And then there’s the impracticalities with having lots and lots of browser tabs open, just to be able to copy and paste texts from one place to the other (and vice versa) as well as keeping track with progress manually.

There must be a better way!

Well, here’s where our initial research really paid off for us.

We quickly found out that most of our clients were genuinely worried about the quality of outputs, when it comes to relying on AI generated ecommerce product descriptions.

It became apparent to us that simply allowing users to generate text in the typical one-way ‘take-it-or-leave-it’ fashion just wouldn’t cut it.

We had to find a way to give the user full control of the outputs.

The way we addressed this valid concern was by building our own layer into AI Assistant on top of the existing Chat GPT technology.

Here’s how AI Assistant gives Struct PIM users full control of every output:

AI Assistant allows you to create and manage unlimited prompts for any product attribute (i.e. a product’s “Long description” field):
AI Assistant allows you to use existing product data (i.e. a product’s technical specifications) as a basis for your content outputs:
AI Assistant allows you to interact with ‘it’ in the same chat-based interaction that we’ve all come to know and love from Chat GPT, until you're completely satisfied with the outputs:

To our knowledge AI Assistant is by far the most advanced and powerful integration of Chat GPT that you’ll find in a PIM solution.

You really have to see it to believe it.

Here are 3 short and sweet videos that show you everything you need to know about the 3 super powers of AI Assistant:


Video 1: AI-powered text generation
The ability to automatically generate product descriptions, category descriptions etc.


Video 2: AI-powered text generation - in bulk
The ability to do it in bulk - across even hundreds, heck, even thousands of products at a time


Video 3: AI-powered translations
The ability to automatically translate product descriptions to any language powered by Microsoft Azure's Cognitive Services for a near perfect natural language translation


Conclusion

In conclusion, Struct PIM’s AI Assistant is a game-changer in the world of AI-powered content generation for e-commerce.

Through extensive research and input from clients and power users, Struct PIM has successfully integrated this powerful technology in the most ideal way possible.

Compared to alternative options like using Chat GPT directly, the AI Assistant provides distinct advantages. It eliminates the need for one-by-one prompt engineering, ensures consistency in style and tone, and simplifies the management of prompts and outputs.

Generating high-quality content at scale becomes effortless, removing the need for juggling multiple browser tabs and manual efforts and steps.

With AI Assistant, users can create and manage unlimited prompts, interact with the system in a chat-based manner, and leverage existing product data as a basis for content generation.

This level of control ensures that businesses can customize and fine-tune their outputs to meet their specific requirements.

AI Assistant represents the most advanced and powerful integration of Chat GPT in a PIM solution to date.

It not only excels in AI-powered text generation but also offers seamless translations powered by Microsoft Azure's Cognitive Services.

If you have questions or comments about AI Assistant or any other feature in Struct PIM please reach out to us today.

Latest product updates

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AI-powered content generation – the right way – with Struct PIM’s AI Assistant
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Latest company updates

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Partner training day: Modeling in Struct PIM
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Milestone: We’ve reached 50+ integrations
Milestone: We’ve reached 50+ integrations
Beyond borders with a new investor
Beyond borders with a new investor
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