Product images need constant upkeep. A new backdrop, a cleaner background, a version resized for another channel.
Getting there usually means leaving the PIM.
The image is exported, sent to a separate editing tool, adjusted, and uploaded back in - hoping the right version ends up in the right place.
Image manipulation inside Struct PIM changes that.
One more tool, one more detour
Image editing has traditionally lived outside the product data workflow.
A product manager finds an image that needs a new background, sends it to a designer or a separate app, waits, then brings the result back into the system.
Not a broken process - but a slow one.
Every round trip is a chance for the wrong version to go live, or for the edited image to quietly fall out of sync with the product record it belongs to.
For teams managing images across hundreds or thousands of SKUs, that overhead adds up fast - and it multiplies with every market and every channel.
Editing, where the product data already lives
With AI image manipulation, Struct PIM handles the edit directly inside the platform - in the same view where the product record is managed.
Background removal, lighting optimisation, upscaling, ghost mannequin, and virtual model creation are all available without exporting the image anywhere else.
What used to be a separate step in a separate tool is now part of the same workflow as everything else the product needs.
This matters most when speed is the point.
A new product arrives with a supplier photo that needs a clean background before it can go live. A campaign needs the same product shown against a different setting for three markets. A catalog audit turns up dozens of images still carrying an old backdrop.
Imagine needing to update the background on a few hundred product images before a seasonal campaign goes live.
Instead of routing each one through an external tool, the edit happens directly in Struct PIM - and the result stays exactly where the product data lives.
Automating the edits that repeat
Not every image edit needs a person behind it.
Business rules let image edits run automatically - for example, removing the background on every product image the moment it is uploaded to Struct PIM.
A new image comes in, the background is removed, and the transport version is saved - without anyone touching it.
The result:
- Fewer manual editing steps for the images that follow the same pattern very time
- Less risk of the wrong version reaching a channel
- More time for the images that actually need a human eye
Conclusion
Product catalogs don’t get smaller.
More SKU’s, more markets, more channels - and more images to keep current across all of them.
AI image manipulation is built for that reality.
It gives teams a faster way to keep images accurate, without adding a tool or a hand-off to the process.
It is one of several AI capabilities native to Struct PIM 4, alongside content generation, translation, and data extraction - all running on Struct Credits.
Image manipulation is not about replacing the tools tour team already trusts for creative work.
It’s about removing the detour for the edits that happen every day, so the images stay exactly where the rest of the product data does.
