Expanding into new markets or preparing your product catalog for a multilingual audience? Localization is essential to making your products accessible and relevant across different languages and regions. With the right tools, the process becomes smooth, scalable, and efficient.
Struct PIM simplifies localization by helping businesses translate product data, manage market availability, and track progress - all in one place. Let’s explore how Struct PIM streamlines your localization process.
Three key localization activities
Successful localization involves three main activities that ensure your product data is properly adapted for different markets, improving customer engagement, meeting regional regulations, and making international expansion smoother:
Translating product information - Making sure your product details are available in multiple languages so customers in different regions can easily understand and engage with your products.
Managing market availability - Different markets have different needs, regulations, and expectations. You need to define which products are available in specific regions and sales channels.
Tracking localization progress - Keeping track of which products have been fully localized is essential to ensure your catalog stays up-to-date and complete.
Essential localization features in Struct PIM
Struct PIM provides the following tools to make localization effortless, ensuring that businesses can efficiently manage translations, market adaptations, and workflow automation in a seamless and scalable way:
Any text-based product attribute can be made translatable with Struct PIM, ensuring that titles, descriptions, and specifications are properly localized. This flexibility allows businesses to maintain brand consistency while adapting messaging to suit different cultural contexts.
Easily navigate and manage language versions of each translatable attribute with Struct PIM’s translation mode. This feature allows you to efficiently work through translations, reducing manual effort and speeding up the localization process.
Leverage AI to generate high-quality translations quickly. Struct PIM’s AI-powered tools help scale your translation efforts, whether you're localizing a handful of products or your entire catalog. Worried about letting AI translate? Well, then simply just treat it as a first draft that you can assign a team member to validate before final publishing.
With Struct PIM, you can customize your product data models and workflows to manage product availability as easily as pushing a button or switching a toggle (you get the drift). You can even automate publishing if a product meets your localization criteria, making sure content is deployed quickly and accurately.
For example, NEYE translated their entire product catalog into Swedish in just 24 hours using Struct PIM’s AI-powered tools - saving weeks of manual work.
Conclusion
Localization doesn’t need to be complicated. With Struct PIM, you can easily translate content, manage market availability, and track progress - all from one solution. By leveraging automation, AI-powered translations, and customizable workflows, Struct PIM turns localization into a strategic advantage that helps businesses scale internationally.
Beyond translation, Struct PIM tailors your product offerings to local needs, building customer trust and accelerating expansion. With Struct PIM, you’ll enhance efficiency and ensure a consistent, high-quality experience across all regions.
