Everything you want to know about Struct PIM

A PIM (Product Information Management) system is a central platform where a business collects, enriches, and manages all of its product data — descriptions, specifications, images, videos, translations, and channel-specific content — and then distributes it to every sales channel from a single source of truth. A PIM eliminates scattered spreadsheets and inconsistent product data across websites, marketplaces, ERP, and print.  At Struct, PIM is our core focus. Our team has more than 25 years of experience working with e-commerce, product data, and digital commerce, helping manufacturers, distributors, and brands create scalable product information processes that improve data quality, accelerate time-to-market, and support growth across sales channels.

You typically need a dedicated PIM once product data outgrows your ERP or webshop — for example when you manage many variants, sell across multiple channels or languages, or have several teams enriching data at once. ERPs are built for transactional data such as stock, prices, and orders, not rich marketing content. A PIM like Struct PIM keeps that descriptive data structured, consistent, and ready to syndicate, while your ERP stays lean.

A PIM becomes a strong investment when manual product-data work is slowing your time-to-market, causing errors across channels, or limiting expansion into new markets and languages. Common triggers are growing SKU counts, multichannel or multi-market selling, frequent product updates, and supplier-supplied data that needs validation. The return shows up as faster launches, fewer publishing errors, and less duplicated effort across teams.

A PIM (Product Information Management) system manages product information such as descriptions, specifications, pricing, translations, and channel-specific content. A DAM (Digital Asset Management) system focuses on digital assets like images, videos, documents, and other media. An MDM (Master Data Management) system governs master data across the entire enterprise—not just product information.

Struct PIM bridges much of the gap between traditional PIM and DAM solutions. In addition to managing product data, Struct includes powerful built-in digital asset capabilities. You can create custom asset types with their own data models and metadata, enrich media with interactive hotspots to support experiences like Buy the Look, edit and generate media using the AI-powered Image Studio, and securely share curated collections of assets with partners and collaborators—without relying on file transfers or external storage services.

The key distinction is still one of scope: PIM is centered around product information and commerce, DAM specializes in managing digital assets across an organization, and MDM governs business-critical master data across multiple domains. For many organizations, however, Struct PIM's integrated asset management capabilities eliminate the need for a standalone DAM. And Struct is moving further still — evolving from a PIM into a Product Intelligence Platform, where AI, search, media, and governance work together so your product data actively powers decisions and actions.

Struct PIM is a flexible Product Information Management platform from Struct A/S, a Danish software company headquartered in Odense. It lets businesses model any product data structure without code, enrich and manage products at scale, and distribute that data to e-commerce platforms, ERPs, marketplaces, and print through a large connector library and a REST API. It's used by brands and retailers such as STARK, KOMPAN, PanzerGlass, Salling Group, and Nilfisk.

Struct PIM is built for brands, retailers, manufacturers, and distributors that need to manage complex or growing product catalogues across multiple channels, markets, and languages. It suits mid-market and enterprise organisations that want full data-model flexibility and a user-friendly experience without the heavy implementation overhead and total cost of ownership often associated with the largest enterprise PIM suites.

Struct A/S is headquartered in Odense, Denmark. Struct PIM is delivered as a cloud-based (SaaS) platform hosted on Microsoft Azure, and is used by customers across Europe and beyond, supported by a network of implementation partners.

Struct PIM believes in transparent pricing — no hidden fees and no unexpected add-ons. Our subscription plans are clearly outlined, so you always know exactly what you're paying for.

And because Struct is an AI-native PIM, every license includes our built-in AI Assistant at no extra cost, helping you enrich, manage, and optimise product information from day one. You decide whether you want to pay-as-you-go with Struct AI Credits or if you want to bring your own LLM licenses.

Explore the available plans on the Struct PIM pricing page.

Yes. Struct PIM is a European (Danish) PIM platform, developed and hosted in the EU on Microsoft Azure, which is often a deciding factor for organisations with European data-residency and GDPR priorities. It offers an alternative to larger global suites by combining full no-code flexibility and a user-friendly interface with a lower total cost of ownership and faster implementation.

Support is one of Struct's biggest strengths. Our team works closely with customers and partners throughout implementation and beyond, helping them get the most value from their PIM investment. Rather than simply responding to tickets, we focus on solving problems quickly and sharing best practices. This customer-first approach is reflected in our Net Promoter Score (NPS) of 96, earned through long-term relationships and consistently high customer satisfaction.

Yes. Struct PIM is built around no-code data modeling: you can create any product data structure — attributes, variants, categories, relationships, and hierarchies — through a visual, building-block interface without writing code or relying on developers. This flexibility lets the data model match your business exactly, rather than forcing your products into a fixed template, and it can evolve as your catalogue grows.

Struct PIM includes an advanced search engine and powerful bulk and mass-editing tools, so teams can find and update large numbers of products and variants quickly. Features such as category inheritance, a grid-edit view, bulk translation, and revision logging with rollback are designed to keep work fast and controlled even at high catalogue volumes.

Yes. Struct PIM offers a REST API with data accessibility down to each individual attribute, alongside a growing library of standard connectors. This means product data can be integrated with any other business-critical system, and developers can build custom integrations and automations with full programmatic access to the catalogue.

Struct PIM connects to e-commerce platforms (including Shopify, Adobe Commerce/Magento, commercetools, and BigCommerce), CMS platforms (such as Umbraco), ERP and POS systems (such as SAP Business One), plus DAM solutions, marketplaces, advertising channels, print and catalogue tools, and data-orchestration platforms. Integrations run through standard connectors or the REST API.

Yes. Struct PIM includes a business-rule engine that lets you build "if this, then that" automations — for example auto-filling fields, flagging incomplete data, or triggering actions based on category logic — without code. Combined with task assignment, targeted notifications, and enrichment dashboards, this keeps teams aligned on what needs doing and removes repetitive manual work.

Struct PIM offers granular access control, letting administrators decide who can see and edit what — down to individual attributes. Product data is protected with automatic backups and revision history, so changes can be tracked and rolled back. Struct also operates a public Trust Center and has passed external, independent security testing.

Yes. Struct PIM includes a built-in Supplier Portal that enables suppliers and external partners to enrich product data directly. Data can be submitted through manual entry, file uploads with assisted schema mapping, or continuous data integrations before being validated and published to your main product catalogue. By bringing supplier collaboration directly into Struct PIM, businesses can streamline product onboarding, improve data quality, and significantly reduce the manual effort of collecting and validating product information.

Yes. The Struct PIM Publications add-on dynamically generates print-ready output — such as PDF catalogues, datasheets, price lists, and even PowerPoint presentations — directly from live product data. Because the output pulls current data at generation time, publications stay accurate and consistent with the rest of your channels.

Yes. Struct PIM supports Digital Product Passport requirements by centralising the lifecycle, compliance, and sustainability data that a DPP needs, and making it available across channels. This helps businesses prepare for EU regulations that require traceable, transparent product information.

There is no single best PIM — the right choice depends on your catalogue complexity, channel mix, technical resources, and budget. Leading platforms include Struct PIM, Akeneo, inriver, Bluestone PIM, and Perfion, each with different strengths. Struct PIM is a strong fit for organisations that want full no-code data-model flexibility and an easy-to-use interface with fast implementation and a predictable total cost of ownership.

Both are flexible, full-featured PIM platforms, but they target the experience differently. Akeneo grew from open-source roots into an enterprise Product Experience Management suite, with cloud and on-premise options and an enterprise price point. Struct PIM emphasises no-code data modeling, a user-friendly interface for day-to-day enrichment, and fast, partner-led implementation, delivered as a fully managed cloud platform — typically with a lower total cost of ownership.

inriver is an enterprise, cloud-native PIM with a strong focus on commerce syndication and digital-shelf analytics, aimed at large multichannel organisations. Struct PIM covers the same core PIM ground — flexible modeling, enrichment, integrations, and channel distribution — while prioritising ease of use and configuration flexibility for mid-market and enterprise teams that want power without enterprise-scale complexity or cost.

Bluestone PIM is a Nordic, MACH-certified, API-first PIM built for composable commerce architectures at enterprise scale. Struct PIM is also a Nordic platform with a strong REST API and a large connector library, but it leads with no-code data modeling and an approachable interface, making it well suited to teams that want flexibility and fast results without committing to a fully composable, microservices-first stack.

Perfion is known for deep, native integration with Microsoft Dynamics ERP environments and an Excel-like editing interface. Struct PIM takes a platform-agnostic approach: it integrates with a wide range of ERPs, e-commerce platforms, and tools through standard connectors and a REST API, so it isn't tied to a single ERP ecosystem. Struct PIM also offers a no-code, fully flexible data model rather than a grid-centric experience.

No. Struct PIM is a commercial, fully managed SaaS platform, not open source. This means you don't maintain infrastructure, manage upgrades, or carry the development overhead that self-hosted open-source PIMs require — Struct handles hosting, updates, and backups, while you get full data-model flexibility through configuration rather than code.

The comparisons above cover the alternatives we see most often on real shortlists — Akeneo, Inriver, Bluestone PIM, and Perfion. We're not a neutral third party, so rather than claim Struct PIM wins every time, here's the honest version: each of those is a capable platform, and the right choice genuinely depends on your catalogue complexity, channel mix, technical resources, and budget.

Where Struct PIM tends to stand out is the combination of full no-code data modeling, an interface teams can actually use day to day, a broad connector library and REST API, and fast, partner-led implementation — delivered as a fully managed, EU-hosted SaaS with a predictable total cost of ownership. If you want flexibility and speed to value without enterprise-scale complexity or cost, Struct PIM is well worth a place on your shortlist — and the surest way to judge is to see it against your own product data in a demo.

Implementation time depends on catalogue complexity, the number of integrations, and data quality, but Struct PIM is designed for fast, partner-led rollouts thanks to its no-code data modeling and standard connectors. Struct works with a network of certified implementation partners who handle scoping, modeling, and integration.

Struct PIM is delivered as a fully managed cloud (SaaS) platform hosted on Microsoft Azure, so hosting, updates, and backups are handled by Struct. This removes infrastructure overhead and ensures customers always run the latest version.

Struct PIM connects through a library of standard connectors and a REST API. Product data is typically authored and enriched in Struct PIM and then syndicated to your e-commerce platform, marketplaces, and other channels, while transactional data stays in your ERP. This keeps each system focused on what it does best and ensures consistent product data everywhere.

Yes. Struct PIM is developed and operated in the EU on Microsoft Azure and follows industry best practices for security and data protection.

The platform supports Microsoft Entra ID, Google SSO, and other standard Single Sign-On (SSO) providers, enabling secure authentication and centralized user management.

Struct PIM also includes granular role-based permissions, automatic backups, comprehensive revision history, and operates a public Trust Center. In addition, the platform has undergone independent external security testing.

Yes. Struct PIM is built for multi-language and multi-market product data, with localisation options, a bulk translation wizard, and business-unit structures that let you manage different markets, brands, or channels within one platform. This supports organisations expanding internationally without duplicating their catalogue.

Yes — and AI is native to the platform, not a bolt-on. Struct PIM includes a built-in AI Assistant that generates and refines product content, AI-assisted Data Extraction that turns unstructured source data (supplier sheets, PDFs, datasheets) into structured product data, assisted schema mapping for supplier uploads, and a native Image Studio for product media. These capabilities are designed to run inside governed workflows — triggered by business rules and checked by a data-governance agent — so output stays controlled, accurate, and on-brand.

Struct PIM is an AI-native PIM, so the AI features are included by default on every license — regardless of which plan you're on. There's no separate AI subscription and no per-feature add-on to unlock.

AI usage runs on a single pool of Struct AI Credits with pay-as-you-go pricing, or you can bring your own LLM licenses. Either way, you set a monthly quota and monitor usage and cost from one place. It's part of our commitment to transparent pricing — no hidden fees and no surprise add-ons.

Yes. Struct PIM includes a native Image Studio that works directly on the assets already in your catalogue — no round-trips to external tools. You can remove or replace backgrounds, generate lifestyle scenes, create virtual models, upscale images, and even turn images into video, then keep everything in sync with the rest of your product data. Like the rest of Struct's AI, it runs on your shared pool of Struct AI Credits.

Yes. Struct PIM includes an MCP (Model Context Protocol) server, so AI tools such as Claude, ChatGPT, and Gemini can read and update product data directly in Struct — safely and in context. This lets you use your preferred assistant to query the catalogue, enrich products, and trigger actions, while Struct's governance rules and permissions keep every change controlled and auditable.

Yes. AI Assistant-powered actions can be triggered by Struct PIM's business-rule engine, so AI-generated content or enrichment can run automatically when defined conditions are met — for example generating a description when a new product reaches a certain stage. This combines the speed of AI with the consistency and control of rule-based automation.

Struct is evolving Struct PIM from a system for managing product data into a Product Intelligence Platform — where AI, search, media, automation, and governance work together so your product data actively powers decisions and actions. AI and automation are the primary focus of the 2026 roadmap, combining AI-assisted enrichment, rule-based automation, a data-governance agent, and agent-style capabilities that reduce manual product-data work, while keeping human oversight central.

Agentic commerce — where AI agents research, decide, and act on product data on behalf of businesses and shoppers — depends on product information that is structured, accurate, and machine-readable. That's exactly what a PIM provides, which puts Struct PIM at the centre of an agentic strategy.

Struct is building toward this on three fronts: a data-governance agent that continuously scores, flags, and corrects product data so it's trustworthy enough for agents to act on; an MCP server that lets AI tools work with your catalogue in context; and automated, rule-governed enrichment that takes data from raw input to channel-ready. The direction is a Product Intelligence Platform where your product data actively powers AI-driven decisions and actions — always under human oversight and governance.