Webinar · On demand

From PIM to Product Intelligence Platform

Per Poulsen and Simon Lyder walk through what's new in Struct PIM 4 — the App Store, global search, inline editing, native AI for images & video, Struct Credits, and where the platform is heading.

Originally aired June 17, 202660 min

Until now

Managing your product data

The direction

Powering product decisions & actions

AI is now a native part of the platform — not an add-on. The tools you know stay, but Struct PIM starts to take a more active role in enriching your data and the decisions you make around it, all within your governance.

What we covered

Everything new, end to end

01 App Store

Extend the platform — no release waiting

Install public, private or fully custom apps — connectors like Shopify & ETIM, widgets, product tabs and exporters. Manage and configure everything from one place; installed apps appear natively across Struct PIM.

Settings · Integrations · App Store

Shopify

Installed

ETIM connector

Installed

Google Shopping

Install

Custom app

Build your own

02 ETIM connector

Standards-compliant data, ready to ship

Map your attributes to ETIM classes and features once, then export channel-ready BMEcat & ETIM files for distributors and marketplaces — no manual reformatting.

Settings · Integrations · ETIM connector Connected

PSB 1800 Drill

EC010195 · Drill

Feature mapping

VoltageEF000069 · Rated voltage

WeightEF000008 · Weight

Chuck ØEF002603 · Drilling diameter

BMEcat 2005 ETIM 9.0 Export

washing machine Ctrl·Shift·F

Products

WAW28560 Washing machineProduct

WAU28T70 Washing machine, 8 kgProduct

Categories & assets

Large appliances › WashingCategory

waw28560_front.pngAsset

Product

Brand

Status

PSB 1800 Drill

Bosch

Editing

QE55 Samsung TV 55"

Samsung

Complete

WAW28560 Washing machine

Bosch

Complete

03 Search & inline editing

Find anything, edit in place

Search across products, variants, variant groups, categories and assets from anywhere with Ctrl·Shift·F. Then edit straight in the grid — change a brand, rewrite a description — and save everything in one go.

04 Native AI · Image Studio

One archive, every transformation

Pick a capability to see it in the Image Studio.

Media · Image studio ~1.5 credits

Image studio

Remove / replace background

Cut the product out cleanly, keep it transparent, or drop in a solid or branded backdrop.

Transparent (PNG)

Auto edge detect

Remove background

Media · Assets · Share collection

Share link

Copy

View only Expires in 30 days

05 Asset sharing

Share assets without the file dump

Send partners, retailers and agencies a live, branded collection — not a zip. Set view or download access, add an expiry, and revoke any time. Assets stay in sync with what's in Struct.

06 Struct Credits

One pool. Every AI feature. No surprises.

No separate subscriptions, no API keys, no setup. Set a monthly quota, pay as you go, and monitor usage and cost per action in one place.

Settings · AI studio · Usage & quota

Used this month

1,284 / 2,000 credits

Est. cost

Background removal

540 cr

Scene generation

410 cr

Video generation

220 cr

Prompt edits

114 cr

07 The road ahead

From first input to channel-ready

Raw input

Supplier sheets, PDFs & datasheets imported.

AI enrichment

Descriptions, attributes & media generated.

Governance check

Rules & AI agents verify every claim.

Channel-ready

Published to every channel, on spec.

08 Agents, governance & MCP

Governed automation, connected to your AI tools

The data-governance agent at work

Scans every claim

Reads descriptions & attributes semantically.

Flags risky claims

"Waterproof" with no supporting spec.

Suggests a fix

Proposes compliant wording inline.

You approve

Nothing changes without sign-off.

Your AI tools, connected via MCP

Claude

ChatGPT

Gemini

Struct PIM · MCP server

"Find products missing a weight" → your assistant reads & updates data directly in Struct.

Your hosts

Per Orloff Poulsen

Senior Sales Engineer · Struct

Simon Lyder

CTO · Struct

Discover what Struct PIM can do for you

In a personalized demo we'll get to know your business and the challenges you're facing managing product data — then show exactly how Struct PIM fits.

Request a demo

Build the perfect editing environment for each product type — no-code data modeling

Keep every team member on track with dashboards, enrichment insights & tasks

Advanced search, business rules, workflow management and a built-in AI Assistant