A lifestyle image might feature both a jacket, a pair of shoes, a bag, and a watch (all in the same frame).
A product diagram might highlight multiple components. And a bundle image might contain three or four different items.
Yet most product images behave like posters on a wall. You can look at them, but that’s about it.
If a customer wants to know more about something in the image, they typically have to go searching for it elsewhere in the catalog.
With the new Hotspots on assets, Struct PIM changes that dynamic.
Hotspots allow you to connect specific areas of an image directly with structured product data in your PIM.
Instead of static visuals, images become interactive product touchpoints, allowing users to explore what they see directly from the asset itself.
Turning images into interactive product touchpoints
Hotspots allow users to place clickable markers directly on an image.
Each hotspot can be linked to a product or another relevant entity in Struct PIM.
This makes it possible to attach contextual product information to specific areas of an image - highlighting individual items, components, or related products directly within the visual asset.
For example, a lifestyle image can now identify each product in the scene, allowing users to explore them individually.
Because hotspots are connected to structured data in the PIM, the information behind each marker remains governed and consistent with the rest of your product catalog.
Instead of treating assets as static media files, images become interactive touchpoints that connect directly to your product data.
Creating more contextual product experiences
When browsing products online, customers rarely look at a product in isolation.
They want to understand how items fit together, how they appear in real-life situations, or what else is included in a bundle.
Hotspots help bring this context directly into the visual experience.
Rather than forcing users to search for the products they see in an image, hotspots allow them to explore the image itself.
Each marker reveals the product shown in the image, making it easier to navigate complex assortments or discover related items.
This feature enables experiences such as:
- Shop-the-look product discovery
- Highlighting individual items in lifestyle imagery
- Visually explaining complex products or assemblies
- Guiding users through product bundles or combinations
By connecting images with structured product data, companies can create richer product explorations without adding friction to the buying journey.
Customers can move naturally between inspiration and product detail, directly from the asset.
Unlocking more value from your product assets
For many organizations, visual assets represent a significant investment.
Lifestyle images, product shoots, campaign visuals, and technical imagery all require time, coordination, and resources to produce.
Yet once published, these assets are often limited to a purely visual role.
Hotspots extend the value of these assets by making them interactive and data-connected.
Marketing teams can turn inspiration-driven imagery into shoppable product experiences.
E-commerce teams gain new ways to merchandise products and highlight relationships within the assortments.
Product teams can communicate complex product structures more clearly through visual interaction.
Instead of existing separately, product data and visual content become part of the same connected experience.
This helps organizations activate the full potential of their assets - not just images, but as entry points into their product catalog.
Conclusion
Hotspots on assets represent a small feature with a meaningful impact.
By connecting structured product data directly with images, companies can transform static assets into interactive product experiences.
The result is richer discovery, clearer product context, and a more engaging way for customers to explore products online.
As commerce becomes increasingly visual and experience-driven, connecting product data with visual content will only become more important.
Hotspots are a simple step toward a more connected and interactive product experience.
Curious to see Struct PIM in action?
Sign up for our webinar using the form below and get a walkthrough of how teams use Struct to manage and activate their product data.
