What do these examples have in common?
Product relations.
Thanks to the flexibility of Struct PIM’s data modeling, product relations can be defined and managed directly within your data structure - no coding needed.
Instead of relying on external systems, you can define how products relate to each other.
These relations can be anything from spare parts, and accessories to service add-ons, or product bundles.
And because the related products are already enriched with all the relevant information - images, product descriptions, and specifications - these relations become useful for the full customer experience.
So... How does it work?
This highly flexible setup allows you to create structured, scalable relations that support upselling and cross-selling - tailored to your product range and your customers.
This means your setup supports a consistent approach to product associations that can be applied across different sales models.
In a B2C context, relational product modeling helps surface relevant add-ons that improve the customer experience and potentially increase average basket size.
Take NEYE as an example: related products are connected to primary items in the catalog to support effective cross-selling.
For example, when a customer views a bag, an impregnation spray is presented as a complementary item.
This approach makes it easy to scale across large catalogs while still delivering personalized, helpful recommendations at the right moment of the buying journey.
While it is highly effective in B2C, this setup brings clear value to B2B environments too.
In a B2B context, product relations can be used to associate core products with optional services or products, spare parts or extended warranties.
These connections are especially useful for sales teams who need quick access to everything that can be offered alongside a main product.
At KOMPAN, for instance, related playground components are linked across product pages to highlight compatible or complementary items.
As you can see, on the product page for a set of stilts, a list of similar or compatible products - like a balance beam - is displayed at the bottom.
These associations do more than just improve convenience - they help decision-makers understand how products can be combined to meet specific project needs.
Because these relations are defined once inside the PIM, they can be reused consistently across channels - from product pages to dynamically generated PDF catalogs and internal sales tools.
It reduces manual work, keeps recommendations relevant, and improves accuracy across every channel.
Conclusion
Creating meaningful product relations is a smart way to boost relevance, increase sales, and simplify internal processes.
When those connections are built into your data structure from the start, they become part of a scalable strategy rather than a maintenance headache.
With Struct PIM, product relations live directly inside your product data model.
They’re scalable, and maintained without a single line of code - making it easier to manage complexity while supporting smarter selling across both B2C and B2B contexts.
Whether you're selling bags, playground components or service contracts, Struct PIM helps you create product associations that work behind the scenes to grow your business.
Curious how this could work in your setup? Book a demo today - we’re always ready to start a dialogue.
