Imagine overseeing five distinct brands under one company umbrella. Each has its own team, product catalog, and go-to-market strategy.
At first, things are simple: one company, one brand, one central product database. Clean. Efficient. Easy to manage.
But as your business grows, so does the complexity.
You enter new markets, launch new brands, and start working with external partners. Suddenly, that one-size-fits-all setup isn’t so practical anymore.
That’s where Struct PIM’s Business Units come in.
Designed with growing enterprises in mind, this feature allows each brand or business unit to operate independently - while still enabling smart, secure collaboration across the organization.
Sharing products without losing control
Even when brands are run independently, opportunities to work together often emerge.
One brand might want to include selected products from another in its catalog - but without gaining full access to everything behind the scenes.
At the same time, the original brand still needs to maintain ownership and control over its product data.
Struct PIM makes this kind of scenario smooth and straightforward.
With Business Units, you can selectively share products across brands, giving teams access only to what they need - while preserving data integrity and control for the original owners.
A scalable setup for growing organizations
Business Units provide each brand with its own dedicated workspace within Struct PIM.
Teams can manage their own product information without affecting others, allowing for autonomy without silos.
Take one of our client cases: a company with several independent brands, each managing its own catalog.
When one brand wanted to expand its offering by including select products from a sister brand, Business Units made it easy.
The brand got access to the shared products and added its own content - like localized descriptions or campaign-specific details - while the sister brand retained control over the core data.
This setup strikes the perfect balance: independence where it’s needed, collaboration where it counts.
Whether you're a single company operating across different markets or a more complex organization with multiple brands and regions, Struct PIM’s Business Units feature gives you the structure to scale - and the flexibility to adapt.
It’s a smarter way to manage product data in a multi-brand world - without sacrificing control, speed, or simplicity.
Conclusion
Running multiple brands under one roof brings huge opportunities - but also adds complexity in how product data is managed.
Each brand needs space to operate, but also benefits from the ability to collaborate when needed. Business Units strike the right balance between autonomy and alignment.
Struct PIM’s Business Units help you:
- Keep brand data separated yet accessible
- Enable secure collaboration across teams
- Scale product management as your company grows
Whether you're sharing select products, enriching content for local markets, or keeping teams focused on their own assortments, Business Units provide the framework to support it all.
If you’re managing multiple brands and need a smarter way to stay organized and adaptable, Struct PIM’s Business Units offer a flexible, future-proof solution that scales with your business.
Want to see it in action? Book a demo to learn how Business Units can work for you.
