Efficiency is crucial, especially when it comes to managing and creating all types of product information. That’s where Struct PIM’s AI Assistant steps in.
Whether you're tired of manually writing product descriptions, crafting summaries, or creating marketing drafts, this AI tool is designed to save you time and effort while ensuring consistency and accuracy.
In this blog post, we’ll explore three powerful use cases of Struct PIM’s AI Assistant that can boost your efficiency, helping you focus less on repetitive tasks and more on growing your business.
While the first is a no-brainer, the second and third use cases might come as a pleasant surprise!
Ready to boost your efficiency? Let’s get to it!
Generate unique product descriptions based on existing product data
Creating compelling product descriptions can be a tedious and time-consuming task. This is where Struct PIM's AI Assistant shines.
It’s the actual bread and butter of what it does.
By leveraging existing product data, the AI Assistant is able to generate high-quality product descriptions in seconds.
Whether it's highlighting key features, specifications, or unique selling points, the AI crafts descriptions that are not only informative but also engaging.
Not only that, but it does it in the exact tone of voice you want with the built-in prompt engine that allows you to take full control of the creative process with custom prompts.
Struct PIM’s AI Assistant isn't just limited to creating product descriptions - it’s a multitasker that excels in creating all kinds of content, giving you the opportunity to use it as your go-to tool for a variety of copywriting tasks.
Which brings us to the second powerful use case..
Rewrite product descriptions with a unique spin
Many of our clients use the AI Assistant on content that rewrites or summarizes the longer product description in one way or the other.
Here are a few examples of such a use case:
Short summary of the product description
Think of a product page in a basic e-commerce site. The product page has a long product description. But it might also have a “short description” or “summary” that basically just is a shortened down version of the entire product description.
Instead of re-writing the shortened version manually from the ground up, why not just hook up the content field with the AI Assistant and have it generated for you in a few seconds based on the actual product description?
Re-write a supplier’s product description
This is especially relevant for retailers that sell products manufactured by other brands.
Typically, the brand supplies you as a retailer with an official product description. But instead of using it ‘as is’, why not spin up an entirely new version of it?
It helps you avoid the duplicate content trap, but also helps you stand out better among competitors who are selling the same product from the same manufacturer.
Generate USP’s based on existing content
We’ve spotted this use case with some of our clients. Essentially they have a content field dedicated to store a list of USP’s for the product.
But instead of manually thinking up entire lists of USP’s for EACH SINGLE PRODUCT, what if you could just hook up the field with AI Assistant, and have it generated automatically based on existing content like the product description.
Of course it doesn’t have to be USP’s. It could as well be key benefits or even a list of possible questions & answers about the product.
Hopefully you understand how powerful this could be. The sky is the limit here!
Create initial product-specific drafts for external marketing channels
We’ve seen this with a couple of our clients - and we absolutely love this use case!
Marketing a product across various channels requires tailored content to fit each platform's unique style and audience.
Whether you need captivating Facebook ads, professional LinkedIn posts, or engaging blog articles, the AI Assistant can give you a head start in crafting content that is primed for each platform.
This ensures a consistent brand voice and message across all your marketing efforts, helping you reach your audience more effectively.
The way this is possible is actually quite simple!
As you probably know, Struct PIM comes with a no-code data modeling engine that allows you to create any property or content field in your data models.
Well, what would stop you from having content fields in your product data models that are dedicated to your external marketing channels?
Simply hook up these fields with the AI Assistant, create the perfect instructive prompt and voila.. have the fields auto-populate in seconds with initial product-specific drafts that are tailored to each specific marketing channel and use case.
What makes this even better, is that the AI Assistant actually gives you the ability to generate these in bulk across hundreds, if not thousands of products at a time.
Although, generating the content for each product one by one works just as well with the AI Assistant.
Conclusion
Struct PIM’s AI Assistant is more than just a tool—it’s a game-changer for businesses looking to streamline their content creation processes.
From generating unique product descriptions to rewriting supplier content and crafting tailored marketing drafts, the AI Assistant allows you to take full control of your brand’s voice while saving valuable time.
By automating these repetitive yet essential tasks, you can focus on what truly matters: growing your business, refining your strategy, and connecting with your audience in a meaningful way.
Embrace the efficiency boost that Struct PIM’s AI Assistant provides and watch your productivity soar.
Ready to transform how you manage product information? Dive in and experience the future of content creation today.
Want to see the inner workings of the AI Assistant on video? Go to this blog post.