We have a lot of categories, and Struct has been helpful in solving this issue. The PIM is flexible with our needs, and the support provides quick and helpful responses
Ilkka Haarahiltunen
Marketing Coordinator
Client background
Tarvike.com is Europe’s largest snowmobile retailer, offering approximately 40.000 products both online and through physical stores.
The company recently embarked on a digital transformation journey that included a full rebrand, a new eCommerce architecture, and a strategic initiative to centralize and enhance their Product Information Management (PIM).
With a complex product catalog spread across 500+ categories, Tarvike.com needed a solution that could support scale, flexibility, and operational efficiency.
Challenges
Initially planning to implement another Enterprise PIM, they soon discovered it was cost-prohibitive for a mid-sized company like Tarvike.com.
Managing a massive and varied catalog manually had become inefficient and unsustainable.
The team needed a cost-effective, scalable solution that could streamline operations, reduce manual workload, and integrate well with existing systems.
The solution
After broadening their search, Tarvike.com chose Struct PIM based on four key factors:
Ease of Use: Intuitive interface and functionality, making adoption smoother.
Price: Struct offers a far more reasonable pricing model than other PIM alternatives.
Flexibility and capabilities: Struct’s technical features fitted the requirements better than the available alternatives in the Finnish market, and the platform provided more room to grow.
Support: Struct offered excellent support from the start, which made Tarvik.com feel confident in the partner selection.
Three team members now work regularly in Struct, overseeing product data and marketing processes.
They’ve begun automating previously manual workflows and leveraging Struct’s API to connect with supplier catalogs and media banks.
Most importantly, they gained greater control over product information, and it’s significantly easier to manage and update large volumes of data.
However, what makes Struct stand out most compared to other vendors from Tarvike.com’s perspective is the excellent support.
Responses are fast and correct from the highly competent support team, which isn’t what Tarvike.com typically experiences from their other vendors.
