I’m a huge fan of the system itself. Struct has also been great at responding whenever there has been a system issue or a bug reported.
In cases where the documentation or the implementation partner couldn't assist us further, Struct has been available to provide help or answers to questions.
Struct is a mature solution where a lot of thought has gone into the underlying model, making the solution scalable.
Morten Nayberg
Online Manager at Johannes Fog A/S
Client background
Johannes Fog A/S is a leading supplier of building materials and home goods in Denmark, offering over 40,000 active item numbers, including construction materials, furniture, and lighting. With a strong position in the North Zealand region, Fog serves both private and professional customers through nine physical stores and a robust online platform.
The company’s commitment to delivering high-quality service and maintaining transparency has been essential, particularly as the demand for detailed product data and rapid e-commerce processes continues to grow.
Challenges
The increasing complexity and volume of product data, coupled with growing compliance demands, required Fog to move beyond its legacy PIM system.
The company faced difficulties managing large quantities of data from suppliers and ensuring its accuracy, which affected speed to market and data quality.
Moreover, integrating supplier data and keeping up with ever-growing documentation standards was becoming unsustainable.
Fog needed a solution that could help them automate data processes, ensure data quality, and streamline the integration of supplier data - all while improving efficiency and reducing time-to-market.
The solution
Fog chose Struct PIM, as the solution offered flexibility, automation, and scalability. Struct helped the company manage and enrich product data efficiently, ensuring both internal teams and suppliers could meet the growing demands of digital commerce.
Key benefits of adopting Struct PIM included:
Automation: Struct’s business rules automated manual tasks like data enrichment, saving time and reducing errors.
Improved efficiency: A 30-40% boost in productivity allowed the team to focus on higher-value tasks.
Data quality: The enrichment insights ensured accurate, compliant product data, speeding up product launches.
Quick time-to-market: Integration with InLoad allowed fast, seamless data import from suppliers, reducing launch times by up to 85%.
The flexibility of Struct enabled Fog to easily scale their processes, adapt to changes, and ensure up-to-date product listings across all channels.
You can read the full interview with Morten Nayberg here.
[Disclaimer: The interview is in Danish]
