Case study

From manual bottlenecks to  scalable product data management with Struct PIM

If employees enjoy using the system, then it’s already doing its job.

Claus Rasmussen

Product Owner @ Lomax

Client background

Lomax is a Danish B2B e-com site selling around 50,000 products across categories ranging from office supplies to food and equipment. 

With operations in Denmark and Sweden, the company handles a highly diverse product catalog with varying requirements for data, compliance, and customer expectations.

Challenges

Lomax was managing product data directly in their ERP (Navision), which had gradually evolved
into a complex and inflexible system.

Over time, product data handling became a bottleneck:
  • Product enrichment was manual and slow 
  • The ERP had turned into a “monolith” with too many responsibilities
  • Upgrading the ERP was no longer feasible
  • Increasing demands for product data (images, certifications, compliance) added complexity
We had built a monolith that was very hard to work with and ended up doing things it wasn’t good at.
Claus Rasmussen, Lomax
At the same time, the business needed to scale:
  • More products
  • More markets
  • Higher data quality
We needed something that could scale with our ambitions.
Claus Rasmussen, Lomax

The solution

Lomax chose Struct PIM to separate product data management from their ERP and create a more
flexible setup.

It's like comparing an old Nokia to a new iPhone
Claus Rasmussen, Lomax
The focus was not just replacing a system - but on changing how product data is handled:
  • Moving enrichment out of ERP into a dedicated PIM
  • Enabling bulk updates instead of manual, product-by-product work
  • Introducing validation to reduce errors
  • Creating clearer ownership of product data
  • Supporting future requirements like ESG, certifications, and localization 
Struct was selected over alternatives due to:
  • Better usability in daily workflows
  • Strong flexibility and configurability
  • A more modular approach (avoiding another “monolith”)
  • Better perceived value for money

The results

Significant efficiency gains

  • From enriching one product at a time
  • To enriching hundreds or thousands in bulk

Faster workflows

  • 200 products enriched in 10 minutes
  • VS several minutes per product manually

Reduced errors

  • Built-in validation catches issues before data is published

Improved usability

  • More intuitive system ➡️ easier onboarding and daily use 

Stronger foundation for growth

  • Ability to scale product range and meet increasing compliance requirements

Before, we enriched products one at a time. Now we can handle hundreds in minutes.

Claus Rasmussen

Product Owner @ Lomax

In collaboration with our partner

Lomax collaborated with Struct's partner Ecreo during the implementation, contributing to an efficient and successful rollout of the solution. The partnership ensured that the platform could be quickly adapted to Lomax's needs and seamlessly integrated into their existing setup.

Illustration of Ecreo logo
Preferred partner
  • HQ: Odense, Denmark
  • Operates in: Denmark
  • Languages: Danish, English
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